Mitsubishi canter truck have many surprising features. Firstly, it is one of the world class eco-friendly model; PM reduced by thirty percent. Secondly, the fuel efficiency is one of the highest in the world. Thirdly, it became the first domestic model to possess the brand new system called the “BlueTec system”. Fourthly, the engine is a newly developed one named “4P10”. Also, the weight is very light; up to nighty kilograms lighter than the former model. In addition, it is the first small- sized truck to have brake override system as its standard setting. Moreover, in 2010, it received the “Good Design Award”. It had a high reputation even before its release, but it did not betray them. Mitsubishi Carter is expanding its share, challenging the other car brands such as Honda, Nissan and other foreign companies such as BMW, Mercedes-Benz, and General Motors. Mitsubishi announced that in the following years, the company will put Mitsubishi Carter as the main product for marketing and sales.